Preview
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
RE: [External] Re: 414 & 445 Gerard Avenue aka Gerard Avenue - Request for
owner/developer's response
Aaron Amitin
Fri 5/12/2023 4:32 PM
To:Anna Martynova
Cc:Starks, Adrian (HPD) ;Mahoney, Shawn (HPD) ;Isaac Katz
;Morgan, Monica (HPD) ;Grullon, Jinnette (HPD)
;Lissete Sevilla ;Jason Hill ;Tony Kim
Confirmed, thanks Anna.
From: Anna Martynova
Sent: Friday, May 12, 2023 3:35 PM
To: Aaron Amitin
Cc: Starks, Adrian (HPD) ; Mahoney, Shawn (HPD)
; Isaac Katz ; Morgan, Monica (HPD)
; Grullon, Jinnette (HPD) ; Lissete Sevilla
; Jason Hill ; Tony Kim
Subject: [External] Re: 414 & 445 Gerard Avenue aka Gerard Avenue - Request for owner/developer's
response
Good afternoon Aaron,
I hope this email finds you well. When you have a moment, please confirm that you would like to proceed with
scheduling marketing meeting.
Best regards,
Anna
Anna Martynova
1115 Broadway, 10th fl
New York, NY 10010
P. 212.571.3003 ext. 107 F. 212.571.3005
City5Consulting.com
1/4
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
Re: 414 & 445 Gerard Avenue aka Gerard Avenue - Request for owner/developer's
response
Anna Martynova
Tue 5/23/2023 1:46 PM
To:Grullon, Jinnette (HPD)
Cc:Mahoney, Shawn (HPD) ;lsaac Katz
(j 2 attachments (371 KB)
Marketing Meeting Attendance Sheet.pdf ; ATTACHMENT B (MARKETING PLAN SUMMARY) 01-2022 5.23.23.pdf ;
Shawn & Jinnette,
It was a pleasure speaking with you both at the marketing meeting. Thank you for taking the time to answer the
owners questions and we are existed to get started on this project.
Attached please find the sign in sheet. I also attached the updated attachment B with new address for the owners
office.
Please find the USPS locations for the caller service below:
• Midtown - Post Office ™
223 W 38th St, New York, NY 10018
• Madison Square - Post Office ™
149 E 23rd St, New York, NY 10010
• Cooper - Post Office ™
93 4th Ave, New York, NY 10003
• Murray Hill - Post Office ™
115 E 34th St Frnt 1 , New York, NY 10016
Please let me know if you have any questions or need any further information.
Best regards,
Anna
�City5
Anna Martynova
1115 Broadway, 10th fl
New York, NY 10010
P. 212.571.3003 ext. 107 F. 212.571.3005
.Qi!Y.5ConsultingJ..Q!D.
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
MARKETING MEETING ATTENDANCE SHEET
PROJECT NAME: 414/445 Gerard Ave DATE: 5/23/2023
NAME ORGANIZATION/EMAIL ADDRESS PHONE
Jinnette Grullon
___________________ HPD, grullonj@hpd.nyc.gov
____________________________________________ 212-863-8084
______________________
Shawn Mahoney
___________________ HPD, mahoneys@hpd.nyc.gov
____________________________________________ 212-863-7026
______________________
Adrian Starks
___________________ HPD, starksa@hpd.nyc.gov
____________________________________________ 212-863-7954
______________________
Aaron Amitin
___________________ Owner's rep aamitin@thedomaincos.com
____________________________________________ (212) 991-0001
______________________
Chase Tarantino Owner's rep ctarantino@thedomaincos.com (914) 275-6211
___________________ ____________________________________________ ______________________
Lissete Sevilla
___________________ Owner's rep lsevilla@thedomaincos.com
____________________________________________ 646.380.4022
______________________
Owner's rep
Jason Hill
___________________ jhill@thedomaincos.com
____________________________________________ (212) 991-0001
______________________
Tony Kim
___________________ Owner's rep TKim@EstelaBronx.com
____________________________________________ (212) 991-0001
______________________
Esther Alexander
___________________ Owner's rep ealexander@thedomaincos.com
____________________________________________ (212) 991-0001
______________________
Anna Martynova
___________________ Marketing Agent/City5 anna@city5consulting.co
____________________________________________ 212.571.3003 ext 107
______________________
___________________ ____________________________________________ ______________________
___________________ ____________________________________________ ______________________
___________________ ____________________________________________ ______________________
___________________ ____________________________________________ ______________________
___________________ ____________________________________________ ______________________
___________________ ____________________________________________ ______________________
___________________ ____________________________________________ ______________________
___________________ ____________________________________________ ______________________
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
ATTACHMENT B: MARKETING PLAN SUMMARY
It is recognized that the Agency and the owner have a mutual interest in ensuring that the
marketing program is consistent with the Agency’s program standards and regulatory provisions
and that the rental or sale of the units is accomplished in a manner which advances the policy
objectives of the program involved. The primary objective of the marketing, lease-up and sales
effort is to ensure that the process is fair and provides equal opportunity to all applicants,
regardless of race, color, religion/creed, gender, sexual orientation, gender identity or expression,
national origin, age, disability, military service/veteran status, immigration status, lawful
occupation, lawful source of income, marital or partnership status, pregnancy, presence of
children, or status as a victim of domestic violence, sexual violence, or stalking. In addition, the
process should affirmatively further fair housing by promoting racial, ethnic, and income diversity
among residents and within the neighborhood, and by providing applicants with mobility, visual or
hearing disabilities that require accessible/adaptable units priority for those units. However, while
the Agency has set forth general principles relating to the marketing and management process of
the units, the owner will have primary authority and responsibility for the marketing and lease-up
of each Project. The owner also needs to be aware of its responsibility to comply with all fair
housing and equal opportunity and other governmental requirements as may be applicable.
This Summary Sheet may be utilized to outline the major components of your Marketing Plan.
You may feel free to call the Agency to discuss any questions you may have in preparing your
Marketing Plan.
A. Owner
Name: 414 Gerard Owner LLC and 445 Gerard Owner LLC
Address: c/o Domain Companies 120 Broadway Suite 1340 New York, NY 10271
Phone Number: 212.991.0001
Email Address: aamitin@thedomaincos.com
B. Project
Name: 414 & 445 Gerard Avenue Apartments
Address: 414 & 445 Gerard Avenue Bronx, NY 10451
Rentals Homeownership
Estimated
Size # of Units Initial Rents # of Units
Prices
0 BR 2 $1,576
1 BR 76 $1,681
2 BR 36 $2,002
0 BR 1 $2,262
1 BR 15 $2,470
1 BR 16 $2,620
Page 1 of 9
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
ATTACHMENT B: MARKETING PLAN SUMMARY
JANUARY 2022
1 BR 2 $2,930
2 BR 8 $3,060
2 BR 8 $3,260
Explain in DETAIL any changes from the approved Program Contract, 421-a (16)
Workbook or Regulatory Agreement that are reflected on the final advertisement, e.g.,
AMI levels, monthly rent, unit size or utilities etc.
The rents for 130% AMI units were lowered
C. Marketing Agent (In House, Third Party, or Affiliate)
Name: Anna Martynova
Company: City5 Consulting
Address: 1115 Broadway, New York, NY 10010
Phone: 212-571-3003
Email: Anna@City5Consulting.co
Date of Agency Approval of Marketing Agent: ___October 2022____________________
D. Commencement Dates
Construction: May 2021
Advertising: May 2023
Application Due Date: July 2023
Occupancy (est.): May 2023
E. Managing Agent (if applicable)
Name: Aaron Amitin
Company: Domain Cos. Management LLC
Address: 120 Broadway Suite 1340 New York, NY 10271
Phone: 212-991-0001 x102
Email: aamitin@thedomaincos.com
Page 2 of 9
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
ATTACHMENT B: MARKETING PLAN SUMMARY
JANUARY 2022
F. Application Inquiries to Date
Please attach inquiry list.
Date Inquiry List Established: September 2022
Method of Accepting Inquiries: mail, online, email, phone
Number of Inquiries Received to Date: 0
G. Commercial Media and Publicity Channels
1. Citywide Daily Newspaper: AM NY Metro
2. Ethnic Newspaper: China Press
3. Local Newspaper: Bronx Times
4. Advertising to People with Disabilities
• Publication(s):
and/or
• Public Space(s):
5. Other:
H. Community Contact Groups
Please attach a list of organizations and institutions, serving communities in the local
Community District and citywide, to which you will be reaching out. Be sure to include:
• Name of the group/organization
• Approximate or actual date of contact
• Person to be contacted
• Address, phone number, and/or email
• Method of contact
I. Project Site Marketing Sign (Standard Marketing Only)
An enlarged, outdoor-durable version of Project advertisement in multiple languages, at
least 28” in height, must be posted on the Project site during the marketing period.
Please attach proof of the sign’s readiness for posting (e.g., design proofs, invoice
Page 3 of 9
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
ATTACHMENT B: MARKETING PLAN SUMMARY
JANUARY 2022
w/specs, and/or photograph). See Marketing Handbook Attachment F-6 for layout and
instructions.
Size: __28” x 30”________________________________________
Printing Company: ____Brooklyn Signs______________________
Date Posted: _____TBD__________________________________
Languages: ____English, Spanish, Chinese__________________
J. Set-Asides and Preferences
1. Set-asides for People with Disabilities:
• Mobility: (5%) or 9 units
• Visual or Hearing: (2%) or 5 units
2. Community District Residents: ( 50 %) or 82 units
3. Municipal Employees: (5%) or 9 units
4. Other: General NYC preference
K. Fees to be Charged
APPLICATION FEES ARE NOT PERMITTED. Refer to Section 238-A(1)(b) of the New
York State Real Property law, “Credit Checks and Fees,” for credit check fee limits and
more information.
If the applicant provides for review a copy of a credit check conducted within the past 30
days, the Marketing Agent may not run a credit check or charge a credit check fee.
When a credit check must be run, the Marketing Agent may charge the household actual
fees for background checks and credit checks or $20, whichever is less.
L. Program Eligibility Criteria
Please complete and attach Apartment Distribution Chart (Attachment U).
M. Resident Selection Criteria
Page 4 of 9
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
ATTACHMENT B: MARKETING PLAN SUMMARY
JANUARY 2022
1. Refer to the Marketing Handbook for selection criteria requirements. Please check all
those that apply and provide additional details below.
£ Credit Check or Evidence of Rent
£ Income Eligibility*
Payments
£ Student Status (e.g., IRS projects) £ Other (specify):
£ Criminal Background Checks**
£ Falsification of Information
2. Income Verification – Pay Stubs
* Please indicate how many pay stubs you will initially request from applicants to
verify their income (check one):
£ Four
£ Six
Regardless of whether four or six pay stubs are requested, applicants may be asked
to provide additional pay stubs to help confirm patterns or variations.
3. **Criminal Background Check
The Marketing Agent may obtain a criminal background check for any member of
the applicant household 18 years or older. The Agent must state whether or not
they will conduct criminal background checks and apply it consistently across
applicant households.
Please indicate whether you will conduct background checks on otherwise
eligible applicants:
£ Yes
£ No
If yes, see attachment AA-1 for guidance and related requirements
4. ***Credit Check and Evidence of Rent Payments
Maximum standards for use of for credit are found in the Marketing Handbook.
A. Rentals
I. All applicants have the choice to avoid a credit check by providing evidence
of:
a. The monthly rental amount they are required to pay. Examples:
• Lease
Page 5 of 9
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
ATTACHMENT B: MARKETING PLAN SUMMARY
JANUARY 2022
• Notarized affidavit from the building owner or manager
AND
b. Full rental payments for the last 12 months. Examples:
• Formal rent receipts
• Evidence of monthly withdrawals, payments, or transfers e.g., bank
statements
• Money order receipts or copies
• Canceled checks
• Landlord’s written record of rent payment, i.e., rent ledger
• Other evidence subject to agency approval
c. If an applicant chooses this option but is unable at the time of the
eligibility appointment to provide evidence of monthly rent
payments, they have an additional 5 business days to submit the
documentation to the Marketing Agent.
i. If the applicant provides evidence of monthly rent payments
for the past 12 months, the Marketing Agent will process
their application without running a credit check.
ii. If the rent payment information that the applicant provides is
incomplete or unclear, the Marketing Agent must request the
applicant’s written consent to either (i) contact the
owner/manager(s) of their current residence(s) to request a
ledger or proof of rental history; or (ii) run a credit check. If an
applicant chooses to have their credit checked, they then
have the option to provide an existing credit check run within
the past 30 days. When the credit must be run, the Marketing
Agent may charge the household the actual fees for the
background checks and credit checks or $20, whichever is
less.
II. Use of credit score (check one):
* All applicants with a FICO credit score over 580 will pass the credit
check without further examination of credit history, and those under
580 will be rejected only if they fail the criteria included in the
Marketing Handbook.
* General (non-homeless) applicants with a FICO credit score over
580 will pass the credit check without further examination of credit
history, and those under 580 will be rejected only if they fail the
criteria included in the Marketing Handbook; AND
Applicants currently in homeless shelter whose FICO credit scores
exceed 500 will pass the credit check without further examination
Page 6 of 9
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
ATTACHMENT B: MARKETING PLAN SUMMARY
JANUARY 2022
of credit history, and those under 500 will be rejected only if they
fail the criteria included in the Marketing Handbook.
* There is no FICO score threshold for passing the credit check; only
applicants who fail the criteria in the Marketing Handbook will not
pass.
III. Will any of your credit/background criteria be less stringent than those
included in the Marketing Handbook? If so, please provide details:
It will not
B. Homeownership
Please attach a detailed set of proposed minimum credit criteria, supported by
examples of at least three sets of mortgage eligibility criteria from outside lenders
from whom applicants may seek a mortgage.
N. Language Access Plan
Please complete and attach a Language Access Plan (Attachment C).
Instructions for staff and applicants on how to access language interpretation services
must be on display.
O. Direct Documents Submission or Eligibility Appointments
Please indicate which of the options you will utilize to continue processing applicants’
documents for eligibility:
* Option 1: Direct Document Submission The Marketing Agent will send a notice to
each applicant to submit supporting documentation, using the applicant’s preferred
method of contact (email or regular mail) and in the applicant’s preferred language.
Contact method and language preferences are indicated on the application. The
notice alerts applicants of their apparent eligibility and requests that they submit
documentation to the Marketing Agent to review.
* Option 2: Eligibility Appointments (Formerly “Interviews”) The Marketing
Agent will send a notice to each applicant to be invited to an eligibility appointment,
using the applicant’s preferred method of contact (email or regular mail) and in the
applicant’s preferred language. Contact method and language preferences are
indicated on the application. The notice alerts applicants of their apparent eligibility
and requests that they respond to schedule an eligibility appointment.
To see more detailed requirements for the options above, see Section 4-4G & 4-4H of the
Marketing Handbook.
1. If you plan to use both Option 1 and Option 2, please provide details:
Page 7 of 9
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
ATTACHMENT B: MARKETING PLAN SUMMARY
JANUARY 2022
P. Estimate of Groups Least Likely to Apply
The purpose of Affirmative Fair Housing Marketing is to promote diversity; a condition in
which individuals of similar income levels in the same housing market area have available
to them a like range of choices in housing, regardless of an individual’s race, color, religion,
sex, disability status, familial status or national origin.
Mark next to each category below the number, in percent form, of individuals that are likely
to apply to the development. An effective way to do this is to utilize the guided search
function on the NYC Census website by selecting the Census Tract tab on the weblink:
maps.nyc.gov/census
White 4.9%
Black or African American (non-Hispanic) 24%
Some other race nonhispanic 1.0%
Asian 2.9%
Nonhispanic of two or more races 1.8%
Hispanic or Latino 65.4%
Total: 100%
Q. Advertising Audience
Estimate in percentages the ethnic/age/geographic identifications of major readers/
audience:
Metro China Press Bronx Times
Race
White 31% 10% %
Black or African American (non-Hispanic) 29% 1% %
Page 8 of 9
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023
NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023
ATTACHMENT B: MARKETING PLAN SUMMARY
JANUARY 2022
American Indian and Alaska Native 0% 0% %
Asian 5% 85% %
Native Hawaiian and other Pacific Islander 0% 0% %
Hispanic or Latino 29% 4% %
Age 18+ 18+ 18+
Greater
Geography NYC area NYC Bronx
Size of Ad and/or Duration 3 days 7 days 7 days
Frequency of Intervals 1 1 1
R. Waiting List Management
See section 4-4 of the Marketing Handbook for guidance on re-rental or resale
procedures. Requirements vary by program.
Agency must be consulted prior to the commencement of any future re-marketing activity.
See Attachment K, Notice of Remarketing.
Submitted by:
Company: __City5 Consulting_____________________________
By: ____________________________________________
(Signature)
Name: _Anna Martynova______________________________
Title: ___Marketing Manager_________________________
Date: ___5/12/23____________________________________
Reviewed by:
Agency: ____________________________________
Staff ____________________________________
Name: ____________________________________
Date: ____________________________________
Page 9 of 9
Preview
FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 RE: [External] Re: 414 & 445 Gerard Avenue aka Gerard Avenue - Request for owner/developer's response Aaron Amitin Fri 5/12/2023 4:32 PM To:Anna Martynova Cc:Starks, Adrian (HPD) ;Mahoney, Shawn (HPD) ;Isaac Katz ;Morgan, Monica (HPD) ;Grullon, Jinnette (HPD) ;Lissete Sevilla ;Jason Hill ;Tony Kim Confirmed, thanks Anna. From: Anna Martynova Sent: Friday, May 12, 2023 3:35 PM To: Aaron Amitin Cc: Starks, Adrian (HPD) ; Mahoney, Shawn (HPD) ; Isaac Katz ; Morgan, Monica (HPD) ; Grullon, Jinnette (HPD) ; Lissete Sevilla ; Jason Hill ; Tony Kim Subject: [External] Re: 414 & 445 Gerard Avenue aka Gerard Avenue - Request for owner/developer's response Good afternoon Aaron, I hope this email finds you well. When you have a moment, please confirm that you would like to proceed with scheduling marketing meeting. Best regards, Anna Anna Martynova 1115 Broadway, 10th fl New York, NY 10010 P. 212.571.3003 ext. 107 F. 212.571.3005 City5Consulting.com 1/4 FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 Re: 414 & 445 Gerard Avenue aka Gerard Avenue - Request for owner/developer's response Anna Martynova Tue 5/23/2023 1:46 PM To:Grullon, Jinnette (HPD) Cc:Mahoney, Shawn (HPD) ;lsaac Katz (j 2 attachments (371 KB) Marketing Meeting Attendance Sheet.pdf ; ATTACHMENT B (MARKETING PLAN SUMMARY) 01-2022 5.23.23.pdf ; Shawn & Jinnette, It was a pleasure speaking with you both at the marketing meeting. Thank you for taking the time to answer the owners questions and we are existed to get started on this project. Attached please find the sign in sheet. I also attached the updated attachment B with new address for the owners office. Please find the USPS locations for the caller service below: • Midtown - Post Office ™ 223 W 38th St, New York, NY 10018 • Madison Square - Post Office ™ 149 E 23rd St, New York, NY 10010 • Cooper - Post Office ™ 93 4th Ave, New York, NY 10003 • Murray Hill - Post Office ™ 115 E 34th St Frnt 1 , New York, NY 10016 Please let me know if you have any questions or need any further information. Best regards, Anna �City5 Anna Martynova 1115 Broadway, 10th fl New York, NY 10010 P. 212.571.3003 ext. 107 F. 212.571.3005 .Qi!Y.5ConsultingJ..Q!D. FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 MARKETING MEETING ATTENDANCE SHEET PROJECT NAME: 414/445 Gerard Ave DATE: 5/23/2023 NAME ORGANIZATION/EMAIL ADDRESS PHONE Jinnette Grullon ___________________ HPD, grullonj@hpd.nyc.gov ____________________________________________ 212-863-8084 ______________________ Shawn Mahoney ___________________ HPD, mahoneys@hpd.nyc.gov ____________________________________________ 212-863-7026 ______________________ Adrian Starks ___________________ HPD, starksa@hpd.nyc.gov ____________________________________________ 212-863-7954 ______________________ Aaron Amitin ___________________ Owner's rep aamitin@thedomaincos.com ____________________________________________ (212) 991-0001 ______________________ Chase Tarantino Owner's rep ctarantino@thedomaincos.com (914) 275-6211 ___________________ ____________________________________________ ______________________ Lissete Sevilla ___________________ Owner's rep lsevilla@thedomaincos.com ____________________________________________ 646.380.4022 ______________________ Owner's rep Jason Hill ___________________ jhill@thedomaincos.com ____________________________________________ (212) 991-0001 ______________________ Tony Kim ___________________ Owner's rep TKim@EstelaBronx.com ____________________________________________ (212) 991-0001 ______________________ Esther Alexander ___________________ Owner's rep ealexander@thedomaincos.com ____________________________________________ (212) 991-0001 ______________________ Anna Martynova ___________________ Marketing Agent/City5 anna@city5consulting.co ____________________________________________ 212.571.3003 ext 107 ______________________ ___________________ ____________________________________________ ______________________ ___________________ ____________________________________________ ______________________ ___________________ ____________________________________________ ______________________ ___________________ ____________________________________________ ______________________ ___________________ ____________________________________________ ______________________ ___________________ ____________________________________________ ______________________ ___________________ ____________________________________________ ______________________ ___________________ ____________________________________________ ______________________ FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 ATTACHMENT B: MARKETING PLAN SUMMARY It is recognized that the Agency and the owner have a mutual interest in ensuring that the marketing program is consistent with the Agency’s program standards and regulatory provisions and that the rental or sale of the units is accomplished in a manner which advances the policy objectives of the program involved. The primary objective of the marketing, lease-up and sales effort is to ensure that the process is fair and provides equal opportunity to all applicants, regardless of race, color, religion/creed, gender, sexual orientation, gender identity or expression, national origin, age, disability, military service/veteran status, immigration status, lawful occupation, lawful source of income, marital or partnership status, pregnancy, presence of children, or status as a victim of domestic violence, sexual violence, or stalking. In addition, the process should affirmatively further fair housing by promoting racial, ethnic, and income diversity among residents and within the neighborhood, and by providing applicants with mobility, visual or hearing disabilities that require accessible/adaptable units priority for those units. However, while the Agency has set forth general principles relating to the marketing and management process of the units, the owner will have primary authority and responsibility for the marketing and lease-up of each Project. The owner also needs to be aware of its responsibility to comply with all fair housing and equal opportunity and other governmental requirements as may be applicable. This Summary Sheet may be utilized to outline the major components of your Marketing Plan. You may feel free to call the Agency to discuss any questions you may have in preparing your Marketing Plan. A. Owner Name: 414 Gerard Owner LLC and 445 Gerard Owner LLC Address: c/o Domain Companies 120 Broadway Suite 1340 New York, NY 10271 Phone Number: 212.991.0001 Email Address: aamitin@thedomaincos.com B. Project Name: 414 & 445 Gerard Avenue Apartments Address: 414 & 445 Gerard Avenue Bronx, NY 10451 Rentals Homeownership Estimated Size # of Units Initial Rents # of Units Prices 0 BR 2 $1,576 1 BR 76 $1,681 2 BR 36 $2,002 0 BR 1 $2,262 1 BR 15 $2,470 1 BR 16 $2,620 Page 1 of 9 FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 ATTACHMENT B: MARKETING PLAN SUMMARY JANUARY 2022 1 BR 2 $2,930 2 BR 8 $3,060 2 BR 8 $3,260 Explain in DETAIL any changes from the approved Program Contract, 421-a (16) Workbook or Regulatory Agreement that are reflected on the final advertisement, e.g., AMI levels, monthly rent, unit size or utilities etc. The rents for 130% AMI units were lowered C. Marketing Agent (In House, Third Party, or Affiliate) Name: Anna Martynova Company: City5 Consulting Address: 1115 Broadway, New York, NY 10010 Phone: 212-571-3003 Email: Anna@City5Consulting.co Date of Agency Approval of Marketing Agent: ___October 2022____________________ D. Commencement Dates Construction: May 2021 Advertising: May 2023 Application Due Date: July 2023 Occupancy (est.): May 2023 E. Managing Agent (if applicable) Name: Aaron Amitin Company: Domain Cos. Management LLC Address: 120 Broadway Suite 1340 New York, NY 10271 Phone: 212-991-0001 x102 Email: aamitin@thedomaincos.com Page 2 of 9 FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 ATTACHMENT B: MARKETING PLAN SUMMARY JANUARY 2022 F. Application Inquiries to Date Please attach inquiry list. Date Inquiry List Established: September 2022 Method of Accepting Inquiries: mail, online, email, phone Number of Inquiries Received to Date: 0 G. Commercial Media and Publicity Channels 1. Citywide Daily Newspaper: AM NY Metro 2. Ethnic Newspaper: China Press 3. Local Newspaper: Bronx Times 4. Advertising to People with Disabilities • Publication(s): and/or • Public Space(s): 5. Other: H. Community Contact Groups Please attach a list of organizations and institutions, serving communities in the local Community District and citywide, to which you will be reaching out. Be sure to include: • Name of the group/organization • Approximate or actual date of contact • Person to be contacted • Address, phone number, and/or email • Method of contact I. Project Site Marketing Sign (Standard Marketing Only) An enlarged, outdoor-durable version of Project advertisement in multiple languages, at least 28” in height, must be posted on the Project site during the marketing period. Please attach proof of the sign’s readiness for posting (e.g., design proofs, invoice Page 3 of 9 FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 ATTACHMENT B: MARKETING PLAN SUMMARY JANUARY 2022 w/specs, and/or photograph). See Marketing Handbook Attachment F-6 for layout and instructions. Size: __28” x 30”________________________________________ Printing Company: ____Brooklyn Signs______________________ Date Posted: _____TBD__________________________________ Languages: ____English, Spanish, Chinese__________________ J. Set-Asides and Preferences 1. Set-asides for People with Disabilities: • Mobility: (5%) or 9 units • Visual or Hearing: (2%) or 5 units 2. Community District Residents: ( 50 %) or 82 units 3. Municipal Employees: (5%) or 9 units 4. Other: General NYC preference K. Fees to be Charged APPLICATION FEES ARE NOT PERMITTED. Refer to Section 238-A(1)(b) of the New York State Real Property law, “Credit Checks and Fees,” for credit check fee limits and more information. If the applicant provides for review a copy of a credit check conducted within the past 30 days, the Marketing Agent may not run a credit check or charge a credit check fee. When a credit check must be run, the Marketing Agent may charge the household actual fees for background checks and credit checks or $20, whichever is less. L. Program Eligibility Criteria Please complete and attach Apartment Distribution Chart (Attachment U). M. Resident Selection Criteria Page 4 of 9 FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 ATTACHMENT B: MARKETING PLAN SUMMARY JANUARY 2022 1. Refer to the Marketing Handbook for selection criteria requirements. Please check all those that apply and provide additional details below. £ Credit Check or Evidence of Rent £ Income Eligibility* Payments £ Student Status (e.g., IRS projects) £ Other (specify): £ Criminal Background Checks** £ Falsification of Information 2. Income Verification – Pay Stubs * Please indicate how many pay stubs you will initially request from applicants to verify their income (check one): £ Four £ Six Regardless of whether four or six pay stubs are requested, applicants may be asked to provide additional pay stubs to help confirm patterns or variations. 3. **Criminal Background Check The Marketing Agent may obtain a criminal background check for any member of the applicant household 18 years or older. The Agent must state whether or not they will conduct criminal background checks and apply it consistently across applicant households. Please indicate whether you will conduct background checks on otherwise eligible applicants: £ Yes £ No If yes, see attachment AA-1 for guidance and related requirements 4. ***Credit Check and Evidence of Rent Payments Maximum standards for use of for credit are found in the Marketing Handbook. A. Rentals I. All applicants have the choice to avoid a credit check by providing evidence of: a. The monthly rental amount they are required to pay. Examples: • Lease Page 5 of 9 FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 ATTACHMENT B: MARKETING PLAN SUMMARY JANUARY 2022 • Notarized affidavit from the building owner or manager AND b. Full rental payments for the last 12 months. Examples: • Formal rent receipts • Evidence of monthly withdrawals, payments, or transfers e.g., bank statements • Money order receipts or copies • Canceled checks • Landlord’s written record of rent payment, i.e., rent ledger • Other evidence subject to agency approval c. If an applicant chooses this option but is unable at the time of the eligibility appointment to provide evidence of monthly rent payments, they have an additional 5 business days to submit the documentation to the Marketing Agent. i. If the applicant provides evidence of monthly rent payments for the past 12 months, the Marketing Agent will process their application without running a credit check. ii. If the rent payment information that the applicant provides is incomplete or unclear, the Marketing Agent must request the applicant’s written consent to either (i) contact the owner/manager(s) of their current residence(s) to request a ledger or proof of rental history; or (ii) run a credit check. If an applicant chooses to have their credit checked, they then have the option to provide an existing credit check run within the past 30 days. When the credit must be run, the Marketing Agent may charge the household the actual fees for the background checks and credit checks or $20, whichever is less. II. Use of credit score (check one): * All applicants with a FICO credit score over 580 will pass the credit check without further examination of credit history, and those under 580 will be rejected only if they fail the criteria included in the Marketing Handbook. * General (non-homeless) applicants with a FICO credit score over 580 will pass the credit check without further examination of credit history, and those under 580 will be rejected only if they fail the criteria included in the Marketing Handbook; AND Applicants currently in homeless shelter whose FICO credit scores exceed 500 will pass the credit check without further examination Page 6 of 9 FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 ATTACHMENT B: MARKETING PLAN SUMMARY JANUARY 2022 of credit history, and those under 500 will be rejected only if they fail the criteria included in the Marketing Handbook. * There is no FICO score threshold for passing the credit check; only applicants who fail the criteria in the Marketing Handbook will not pass. III. Will any of your credit/background criteria be less stringent than those included in the Marketing Handbook? If so, please provide details: It will not B. Homeownership Please attach a detailed set of proposed minimum credit criteria, supported by examples of at least three sets of mortgage eligibility criteria from outside lenders from whom applicants may seek a mortgage. N. Language Access Plan Please complete and attach a Language Access Plan (Attachment C). Instructions for staff and applicants on how to access language interpretation services must be on display. O. Direct Documents Submission or Eligibility Appointments Please indicate which of the options you will utilize to continue processing applicants’ documents for eligibility: * Option 1: Direct Document Submission The Marketing Agent will send a notice to each applicant to submit supporting documentation, using the applicant’s preferred method of contact (email or regular mail) and in the applicant’s preferred language. Contact method and language preferences are indicated on the application. The notice alerts applicants of their apparent eligibility and requests that they submit documentation to the Marketing Agent to review. * Option 2: Eligibility Appointments (Formerly “Interviews”) The Marketing Agent will send a notice to each applicant to be invited to an eligibility appointment, using the applicant’s preferred method of contact (email or regular mail) and in the applicant’s preferred language. Contact method and language preferences are indicated on the application. The notice alerts applicants of their apparent eligibility and requests that they respond to schedule an eligibility appointment. To see more detailed requirements for the options above, see Section 4-4G & 4-4H of the Marketing Handbook. 1. If you plan to use both Option 1 and Option 2, please provide details: Page 7 of 9 FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 ATTACHMENT B: MARKETING PLAN SUMMARY JANUARY 2022 P. Estimate of Groups Least Likely to Apply The purpose of Affirmative Fair Housing Marketing is to promote diversity; a condition in which individuals of similar income levels in the same housing market area have available to them a like range of choices in housing, regardless of an individual’s race, color, religion, sex, disability status, familial status or national origin. Mark next to each category below the number, in percent form, of individuals that are likely to apply to the development. An effective way to do this is to utilize the guided search function on the NYC Census website by selecting the Census Tract tab on the weblink: maps.nyc.gov/census White 4.9% Black or African American (non-Hispanic) 24% Some other race nonhispanic 1.0% Asian 2.9% Nonhispanic of two or more races 1.8% Hispanic or Latino 65.4% Total: 100% Q. Advertising Audience Estimate in percentages the ethnic/age/geographic identifications of major readers/ audience: Metro China Press Bronx Times Race White 31% 10% % Black or African American (non-Hispanic) 29% 1% % Page 8 of 9 FILED: NEW YORK COUNTY CLERK 10/04/2023 09:12 PM INDEX NO. 159110/2023 NYSCEF DOC. NO. 46 RECEIVED NYSCEF: 10/04/2023 ATTACHMENT B: MARKETING PLAN SUMMARY JANUARY 2022 American Indian and Alaska Native 0% 0% % Asian 5% 85% % Native Hawaiian and other Pacific Islander 0% 0% % Hispanic or Latino 29% 4% % Age 18+ 18+ 18+ Greater Geography NYC area NYC Bronx Size of Ad and/or Duration 3 days 7 days 7 days Frequency of Intervals 1 1 1 R. Waiting List Management See section 4-4 of the Marketing Handbook for guidance on re-rental or resale procedures. Requirements vary by program. Agency must be consulted prior to the commencement of any future re-marketing activity. See Attachment K, Notice of Remarketing. Submitted by: Company: __City5 Consulting_____________________________ By: ____________________________________________ (Signature) Name: _Anna Martynova______________________________ Title: ___Marketing Manager_________________________ Date: ___5/12/23____________________________________ Reviewed by: Agency: ____________________________________ Staff ____________________________________ Name: ____________________________________ Date: ____________________________________ Page 9 of 9